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🍪 COOKIE POLICY

Introduction

1. Introduction and Use of Cookies

 

Medmarket.ro (the "Website") may use "cookies" to facilitate User access, enhance the browsing experience, and provide faster, more personalized navigation.

This policy aims to inform the User in detail about the placement, purpose, use, and management of cookies on this Website.

By continuing to use this Website, and where required by law, by explicitly giving your consent via the cookie banner, you agree to the use of cookies as described in this policy.

 

2. What is a "Cookie"?

 

A cookie (or "browser cookie" / "HTTP cookie") is a small file, consisting of letters and numbers, which is stored on any internet-enabled terminal (computer, mobile phone, tablet, etc.) and is installed following a request issued by a web server to a browser (e.g., Internet Explorer, Chrome).

Key things to note:

  • Cookies do not contain software programs, viruses, or spyware and cannot access information on the User's hard drive.

  • Cookies do not request personal information and do not personally identify internet users without additional data.

  • A cookie consists of a name and content, its lifespan is determined, and it can be accessed again by the web server when a User returns to the website associated with that web server.

 

3. Classification and Lifespan of Cookies

 

Cookies are categorized primarily by their lifespan and source:

 

3.1. By Lifespan:

 

  • Session Cookies: These are temporarily stored in the browser's history and remain until the User exits the specific website or closes the browser window.

  • Persistent Cookies: These are stored on the computer's hard drive for a predetermined duration. They are reused each time the User returns to that website but can be deleted by the User at any time.

 

3.2. By Source:

 

  • First-Party Cookies: These are placed directly by this Website (Medmarket.ro).

  • Third-Party Cookies: These are placed by another website (a third party) other than the one the User is currently visiting (e.g., Google Analytics, advertising partners). These are often used anonymously to remember a User's interests to deliver more relevant advertising.

 

4. Advantages and Importance of Cookies

 

Cookies are central to the efficient operation of the internet, helping to generate a friendly browsing experience adapted to the preferences and interests of each User.

Advantages include:

  • Personalization: Retaining User preferences (language, currency, privacy settings, etc.).

  • Convenience: Maintaining login status in an account (if selected) or keeping products in a shopping cart.

  • Performance: Assisting website owners in optimizing their products to be easily accessible and increasing the efficiency of online advertising.

  • Analytics: Measuring and optimizing site traffic, which helps improve the site for the benefit of Users.

 

5. How This Site Uses Cookies

 

A visit to this site may place cookies for the following purposes:

CategoryPrimary Function (Purpose)EU Consent Requirement

Strictly NecessarySite performance, user registration status.No Consent (Required for basic function)

PerformanceRetaining user preferences (e.g., video player settings).Explicit Consent (Opt-in)

Visitor AnalyticsMonitoring unique visitors and frequency (e.g., Google Analytics).Explicit Consent (Opt-in)

GeotargetingDetermining the country of origin to target content.Explicit Consent (Opt-in)

Advertising/TargetingTracking online ad viewing, targeting relevant advertising (including Third-Party Ad Providers).Explicit Consent (Opt-in)

 

6. Detailed List of Third-Party Cookies (Non-Exhaustive)

 

We use cookies from the following third parties, among others: Adwords, Doubleclick.net, Google Analytics, Google.com, Trafic.ro, Inspectlet.com.

Third PartyCookie Name (Example)DurationPurpose (Refined)

Google Analytics__utma, _gaUp to 2 yearsAnonymous statistical data collection regarding User interaction (e.g., time/date of interaction, source that brought the User to the site).

Doubleclick.net__gads, idUp to 2 yearsUsed for displaying and managing relevant advertising banners and measuring ad effectiveness (AdServer).

Google.comAPISID, HSID, NIDUp to 2 yearsRetains interaction information with various Google services (e.g., Google Maps, Google+).

Trafic.rotrafic_h, TRAFICVariousCollects anonymous, aggregated statistics about User interaction with the site for traffic ranking and analysis.

Inspectlet.com__cfduid, __insp_nvUp to 1 yearCollects anonymous data on how Users interact with the site interface (e.g., heatmaps, session recordings for interface improvement).

Note on Advertising and Third-Party Providers: The advertising displayed on this site often belongs to third parties. These providers have their own privacy policies. This Website does not have access to read or write these cookies directly. Third-party cookies may be used to show targeted advertising based on your browsing behavior across multiple sites.

 

7. Security and Privacy Concerns

 

Cookies are NOT viruses. They use plain text formats and are not made up of code fragments, meaning they cannot be executed or auto-run.

However, cookies can be used for negative purposes (as a form of Spyware) if an unauthorized person intercepts the data transmission between the browser and the website (especially on unencrypted networks). For this reason, modern browsers include security settings allowing Users to manage or delete cookies.

 

8. Managing and Withdrawing Consent (User Choices)

 

In compliance with EU law, you have the right to accept, refuse, or withdraw your consent regarding non-essential cookies at any time.

  • Refusing/Disabling Cookies: Disabling or refusing cookies may make certain sites impractical or difficult to visit and use, potentially leading to a less personalized experience. Note that refusing cookies does not mean you will no longer receive online advertising, but rather that the advertisements will no longer be targeted based on your browsing behavior.

  • Browser Settings: All modern browsers offer the possibility to change cookie settings. These settings are typically found in the "Options," "Preferences," or "Settings" menu of your browser. You can configure your browser to reject all cookies, accept only first-party cookies, or accept cookies only from specific sites.

For more information on cookie settings, please refer to the "Help" section of your browser or the following links:

For managing third-party advertising cookies, you may also consult the industry-provided site: http://www.youronlinechoices.com/ro/ (Romanian version).

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